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Online marketing has different faces like social media marketing, SEO, paid advertising etc., but still email marketing is consider to be the best practice because it directly reaches people via mail. Having a good list of niche based Email list is always important for any successful online business. The very first step to get started with E-mail marketing is by creating a list, and this could be done in many ways: Showing your Email subscription as a pop-up, Offering something for free and so on. There are many ways and to integrate all these methods in your blog, there are various WordPress email marketing plugins are available.